tag:blogger.com,1999:blog-17799802.post2341468297530369099..comments2023-08-04T06:17:17.338-04:00Comments on Coffee & Conversation: Bollywood on the BlogsphereDhivyahttp://www.blogger.com/profile/16068535241353272380noreply@blogger.comBlogger13125tag:blogger.com,1999:blog-17799802.post-56771059692046132782007-12-12T04:05:00.000-05:002007-12-12T04:05:00.000-05:00All that glitters is not good... and BTW, marketin...All that glitters is not good... and BTW, marketing strategies can sell even a nonsense ;-) (being an Ad Pro you might be knowing this)...<BR/>There is something called 'word of mouth' apart from publicity hype...<BR/><BR/>I haven't watched Saawariya or Aaja Nachle.. but Jab We Met is a good one...simple, yet stylish & beautiful...Rupeshhttps://www.blogger.com/profile/16234149787025009575noreply@blogger.comtag:blogger.com,1999:blog-17799802.post-38214532399505060822007-12-02T07:43:00.000-05:002007-12-02T07:43:00.000-05:00This only reinforces the belief that any publicity...This only reinforces the belief that any publicity is good publicity. I know many people thought OSO was a rather mindless movie, and Saawariya was a big disappointment, while Jab we met was brilliant. Yet JWM probably earned the least, because it didnt have the same marketing arsenal for support, and clearly generated less buzz.<BR/><BR/>But is this really a good thing? Shouldn't a superior product count for more?Smoochyhttps://www.blogger.com/profile/15493520112643765542noreply@blogger.comtag:blogger.com,1999:blog-17799802.post-51059512614378629392007-12-01T08:20:00.000-05:002007-12-01T08:20:00.000-05:00oh! oh!i never gave a thought to this.can we go a ...oh! oh!<BR/>i never gave a thought to this.<BR/>can we go a step ahead and predict the financial aspects from this kind of an analysis. whether the film is a hit or not?<BR/>eg: If after the peak, the slope is not very high, we may consider it to be a movie which got good traction post release. If the slope is high, then the talk died down after the peak.<BR/>the question now is when is the peak???Anonymoushttps://www.blogger.com/profile/02901927393500279944noreply@blogger.comtag:blogger.com,1999:blog-17799802.post-54450673358607168312007-11-30T03:00:00.000-05:002007-11-30T03:00:00.000-05:00Hey.. This is really cool.. It'll be interesting t...Hey.. This is really cool.. It'll be interesting to check how much of the CGM was positive / negative and what relation does it have on actual sale of tickets. For example, Im very curious about how negative reviews impact ticket sale? Do they increase or decrease ticket sale? We can do some cool checking with the CGM trends considering a suitable 'lag factor'Viggyhttps://www.blogger.com/profile/17712567779508057006noreply@blogger.comtag:blogger.com,1999:blog-17799802.post-25020269815886517022007-11-27T10:18:00.000-05:002007-11-27T10:18:00.000-05:00Insightful post, Dhivya!Insightful post, Dhivya!Arvihttps://www.blogger.com/profile/06732945353153744126noreply@blogger.comtag:blogger.com,1999:blog-17799802.post-20057361347955063072007-11-27T09:59:00.000-05:002007-11-27T09:59:00.000-05:00@ RajeshI never thought of that though... hmmm wil...@ Rajesh<BR/><BR/>I never thought of that though... hmmm will try tweet volume..thanks<BR/><BR/>@ kpowerinfinity <BR/><BR/>these jargons are as we make it...at some places it was mentioned like this .. anyway i will change it to user generated media :).. i have written about ice rocket...<BR/><BR/>but i guess I'll will take up your suggestion and write post on trend tracking using these toolsDhivyahttps://www.blogger.com/profile/16068535241353272380noreply@blogger.comtag:blogger.com,1999:blog-17799802.post-88944709204749580172007-11-27T07:50:00.000-05:002007-11-27T07:50:00.000-05:00Great stats. You should actually consider doing a ...Great stats. You should actually consider doing a post on using these tools for trend tracking, the way media managers would. Would be very informative and interesting.<BR/><BR/>BTW, when did UGC get replaced by CGM?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-17799802.post-12483956558214734522007-11-27T05:36:00.000-05:002007-11-27T05:36:00.000-05:00Hey, while it doesn't work very well with typicall...Hey, while it doesn't work very well with typically 'Indian' brands (given the limited number of Indian users on Twitter). Do try a Twitter mash-up - TweetVolume. <BR/><BR/>It's at http://tweetvolume.com <BR/><BR/>Hope you enjoy.<BR/><BR/>Cheers.<BR/><BR/>RajeshAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-17799802.post-24460147107445708512007-11-27T03:34:00.000-05:002007-11-27T03:34:00.000-05:00Very Nice ! Interesting facts using creative tools...Very Nice ! <BR/><BR/>Interesting facts using creative tools... Impressive...<BR/><BR/>way to go!Vishnu Ratheeshhttps://www.blogger.com/profile/14094278585497412465noreply@blogger.comtag:blogger.com,1999:blog-17799802.post-69997603242296479082007-11-27T03:17:00.000-05:002007-11-27T03:17:00.000-05:00Just as a avarage product can be sold blockbuster ...Just as a avarage product can be sold blockbuster with apt marketing, similarly a movie withthe right noise can affact the perception of the audiance.<BR/><BR/>http://tekno-world.blogspot.comAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-17799802.post-66843382936246578492007-11-27T01:17:00.000-05:002007-11-27T01:17:00.000-05:00@ ShantanuThese tools only asses Consumer Generat...@ Shantanu<BR/><BR/>These tools only asses Consumer Generated Media. Now both the tools threw up the same results... I am not sure about the working of both but my guess is the numbers are a fair indication of the Blog space.. I mean Blog Pulse is a tool by AC Nielsen who are into a lot of trend tracking so I am guessing they are pretty effective<BR/><BR/>And as far as Manoj Kumar was concern it did look like a publicity gimmick. The line is so fine one can't really tell the genuine from the fake..Dhivyahttps://www.blogger.com/profile/16068535241353272380noreply@blogger.comtag:blogger.com,1999:blog-17799802.post-47967075158658606172007-11-27T00:51:00.000-05:002007-11-27T00:51:00.000-05:00Real Cool Info! and true how much of a product mas...Real Cool Info! and true how much of a product mass media itself has become these days. what actually intrigues me is how public still falls for it when its all so "in ur face"Anonymoushttps://www.blogger.com/profile/16978806141293484732noreply@blogger.comtag:blogger.com,1999:blog-17799802.post-23348327341947337642007-11-27T00:48:00.000-05:002007-11-27T00:48:00.000-05:00Very interesting! How accurate are these trend to...Very interesting! How accurate are these trend tools? I am assuming they only capture mentions in blogs.<BR/><BR/>On a different note, do you really think the Manoj Kumar episode had a material impact on OSO at all?Anonymousnoreply@blogger.com