Showing posts with label Celebrity Advertising. Show all posts
Showing posts with label Celebrity Advertising. Show all posts

Sunday, May 27, 2007

Wild Wild Bollywood!

Whats common between Shilpa Shetty of Big Brother and Rakhi Sawant of Big Boss, (besides the fact that it was both their tickets to stardom) its PETA!!!



'Boycott Animal Circuses' screams the poster that tigress Rakhi is holding in her hand. I agree with that, and would much rather prefer to see Bollywood take on this role. In my opinion they'll be bloody good at the circus and will also rake in more revenues.

PETA (People for the Ethical Treatment of Animals) has joined the bandwagon of celebrity advertising in India and they are botching up big time. PETA has signed up Shilpa and Rakhi for its campaign against the use of animals in circuses. Great cause but the only problem was the ad looked more for these sex sirens than for poor, captive, caged animals. On the whole a brainless pointless, terribly executed ad. Although it could passed off as the cover for Debonaire or Man's World.



PETA looks beaten, lonely and abused and not the animals, no one is really thinking about them!

One could expect Ms Shetty or Ms Sawant to pull a gimmick like that, what surprised me was Anoushka Shankar.


What can I say, daddy Ravi Shankar is not going to be thrilled.