No denying, the number of male gamers on the cyber space out number the women, but no serious woman in her right mind would want to play Barbie!!!
The portal’s main focus is games for girls, and hence the site has employed all the stereo typical (pink logo) and subliminal messaging (Astrology, girly forums etc.) to drive home their point.
Zapakgirls.com is looking at adopting 4 models of advertising - banner advertising, in-game advertising, advergaming and sponsorships. It will be interesting to see who would pay to advertise on this portal. We could probably spot damsels in distress / super woman / candy floss girl sporting pretty branded lingerie or waving their tangle free hair after using the newest serum in the market. And maybe when they pause in between their snowy adventures to catch their breath they could also discuss their boyfriends. How incredibly cute!
On the flip side maybe the website is intended for frivolous gamers who would much rather pelt paint pellets than wonder how to assemble an army and deploy resources and take the enemy by surprise, all this while grappling with various keys on the key board. If it’s a stress buster then I would much rather see cute teddies than gory mutilated dead bodies.
Since there are not too many women obsessed with gaming Zapak did the obvious, added astrology and girl talk. Like every other girl I read my astrology daily and it only makes sense to have it on the site, that way they are assured of footfalls from non-gamers as well.
This definitely is a first of its kind venture and is a battle of wits. The site has hosted its beta version and is yet to get fully operational. Are they flattering or infuriating? Only women with time on their hands to kill can tell.