The brand’s courtship with the ad agency TBWA in New York ignited a spark of creativity which is still burning intensely even after 25 years.
ABSOLUT PERFECTION was the first ad that was released in 1980, and ever since their product centric advertisement recognised a new standard in creativity. Their Campaign is based on the local nuances and flavour of a country.
Taking off on India’s top three passions - Bollywood, Cricket and Politics amongst others here are a few idea starters. I agree the execution is rather hurried (half an hour) but I like the thought.