The ad resonates well with its consumers, with its base line 'Gorgeous Hamesha' this ad makes me (their target consumer) feel really good about myself. And the whole stickness and phobia associated with hair oil is very clevery masked.
A lot can brew over a cup of coffee. Endless hours of procrastination, long hours of work, gossip, sleepovers, and business deals are all incomplete without coffee. I am not championing a cause I just love good Coffee and great Conversation.
Misspelt words - whoever said one has to know his spellings
Their advertising oozes with controversial, rebellious, and blatantly kinky attitude. Be it enormous billboards or their store display the brand has tantalized and infuriated people with words. It raised the bar for young advertising professional.