Friday, August 04, 2006

Babudom 24x7

Country's youngest channel - Lok Sabha Television (LSTV) has failed to take on the Indian audience by a storm. Well I am not surprised, a 24-hour channel whose programming content revolves around the Lok Sabha speeches that have a knack of having a somnolent effect pretty much speaks volumes.

The brainchild behind the 10-day-old channel, speaker Somnath Chatterjee said it was aimed at bringing some order into proceedings, which frequently got unruly. If not news worthy this channel will definitely be a source of entertainment - unadulterated altercations the Babudom frequently engages in would be hilarious to watch. I don’t think our politicians care too much, despite the glaring presence of the media they would still go ahead unabashedly and pick their nose or spit on the aisle or hit someone. It would take more than a television channel to bring about some decorum in the proceedings.

How many people are watching? It is early days, television viewers are being tickled by slick options that are now available to them - K sagas, reality drama, music, nature, news, history, action and more. Would something like Lok Sabha squabble that is a standing joke of the country ever be able to rake TRPs?

The channel is wholly owned by the Lok Sabha secretariat, and is available freely on cable networks. Only public sector units are allowed to sponsor programmes or advertise on the channel.

LSTV has not undertaken a rigorous marketing & promotional campaign due to constrained budgets however, when a footage of the proceedings is sold to private channel, they are not allowed to tamper with the contents therefore company logos on the screens will be aired on private stations too.

One could watch what the politician voted by him/her is doing at the Lok Sabha and may want to differ his choice the next time over.

Come to think of it I would rather watch a news channel which will give a comprehensive account of the proceedings of the Lok Sabha amongst others than watch LSTV that is wholly dedicated to Babudom. I could do without watching someone pluck a few hairs off Lalu's ear, which by the way, needs a trim.
Cheers
Dhivya

1 comments:

xeonX said...

That would be some entertainment! They could expect of revenue from advertising.. say for example bandaid.. iodex with all the fighting.. all the mic stand tossing..!

on a serious note.. i doubt such a move bring any sort of decorum to the LS proceedings..na im pretty sure nothing'll change it!