Desi Blondes

Dumb blonde is a stereotype and an unproven theory. Marilyn Manroe and Jean Harlow were the two notable sex icons of the twentieth century America who helped popularize this image. Both frequently portrayed "classic" dumb blondes in their films, yet were known privately as intelligent people. Now blondes are a category in-jokes column, which are widely read and enjoyed.

Bimbos are a similar stereotype, though bimbos can have any hair color. They are interpreted as a backronymn "Body Impressive, Brain Optional".

Paris Hilton is considered a prominent dumb blonde judging on her many escapades that leak into the tabloids and the media.

Well India has its own league of blondes or equivalent bimbettes. Notable amongst them are Aishwarya Rai, Mallika Sherawat and their cronies from bollywood.

Bimbettes love being cute, coy yet incredibly sexy and use all three to their advantage. There is no dearth of men who won't fall for it. Batting eyelids, giggling for almost anything, twirling their hair all works with men and blondes are incredible at it.

I have met a few Desi blondes in my really short career in advertising and events that has spanned over 8 months. These women give a bad name to account management and I for one work in this department and have to live with the stereotype of being another bimbo. It is extremely difficult to break away for it’s a given women in client servicing cant write briefs to save their lives. What more we use fake smile to get our work done. And the irony of it all - it actually works. Some succumb to their charm grudgingly while the majority do so almost readily!

The new reality show on air 'The beauty and the geek' exemplifies the intelligence of blondes. The men may look goofy but they are all smart and intelligent. Probably with a little makeover they would look good as well. However, they seemed to be smitten by dumb blondes who are endowed with ample natural assets and with intelligence that of an ant.

Its really tough to be dumb and for most bimbettes it comes naturally. It sure pays well to be one most men are at your disposal. I have always wondered why men seem to have a fetish for bimbettes. Either they cant see through them or are simply pretending to be oblivious of their lack of intelligence.

The other day a bimbette just batted her eyelids and looked at our creative director and said

'Oh Pranav! do I have to write a brief? I have already told you what has to be done and I have also forwarded the mail from the client to you which pretty much tells you what they want. Can't you do this for me?'

'Relax sweets! I will do this no sweat.'

Ooch! I had just finished typing out my brief after carefully considering all the parameters.

So I walk up to Pranav and ask him

'Do you want me to write a brief or bat my eyelids?'

He burst out laughing (God bless his sense of humor for I could have been flogged by my creative director for my insolence)

'Don’t push your luck Dhivya, batting eyelids and you? Ha! got to be kidding so the only other option for you is to write the brief. I'll will endure your crappy writing.'

'Oh please its way better than batting eyelids or flashing a fake smile.' I reply over my shoulder as I leave.

As long as men find batting eyelids more impressive than intelligence and pout more flattering than a good creative brief we'll continue to churn out mediocre work.

All the other non-bimbettes may have to consider re working their strategy.