ABSOLUT DESI

Absolut is nothing short of a legend, both the vodka and the ad campaigns. People in the Ad industry swear by it. Absolut’s campaigns have been ranked among the top ten in the twentieth century by the Advertising Age magazine, winning hundreds of awards, and have also been honoured in the American Marketing Association's Hall of Fame.

The brand’s courtship with the ad agency TBWA in New York ignited a spark of creativity which is still burning intensely even after 25 years.

ABSOLUT PERFECTION was the first ad that was released in 1980, and ever since their product centric advertisement recognised a new standard in creativity. Their Campaign is based on the local nuances and flavour of a country.

In India however, the brand hasn’t witnessed its true potential whether through on-ground activities and promotions.

Taking off on India’s top three passions - Bollywood, Cricket and Politics amongst others here are a few idea starters. I agree the execution is rather hurried (half an hour) but I like the thought.

Indians Love the Star power. The industry is attributed to wealth generaeration in the country.

Cricket in India is a religion. We dicuss cricket in great detail and a lot of our emotions are attached with the game.

This is my personal favourite. Politics, its our lifeline and this ad mocks the corruption that prevails

Courtesy: Amrita Sarkar