Marketers can now find which brands Dominate the blogsphere. This trackking device analyses blogs over a specified time period and draws up a graph that indicates consumer prefernece.
This in my opinion can can be used to ascertain the most popular brands amongst the consumer. it will give marketers a sneak peak into the minds of the consumer.
With this tool it is difficult to find out whether the brand is talked about in positive or negative light, nevertheless it is still a strong indicator of top of the mind recall.
Here are a few results I found. The retail coffe war is going reall strong.