A lot can brew over a cup of coffee. Endless hours of procrastination, long hours of work, gossip, sleepovers, and business deals are all incomplete without coffee. I am not championing a cause I just love good Coffee and great Conversation.
The work done by Mindshare Fulcrum for AXE was short-listed this year at the Emvies under three different categories: the best integrated campaign, best media innovation—digital and best media innovation—never used before media. This article throws up interesting insights on which the campaign was based on - The Axe way of Engagement
I am no shrinking violet, I have foot in the mouth disease, I barely ever edit my thoughts and I am better known to be a Panic Pot. Well, I am not saying I am proud of it but thats me, always hyper, enthusiastic and talkative. I love making these wonderful plans in my head about starting a new project, taking off on a holiday or supporting the underdog. In my list of things to do I have only ticked off a few simply because I cant' afford the rest. When I look back there, a lot of things, I could have done differently, but that's ok, I'll live with it. I cant cook or write, but I like to think I am good at both.