French Connection is a clothing company first established in United Kingdom in 1969 and was mainly aimed at the youthful demographic. Over the last decade it has reinvented itself for the new generation shoppers and has now evolved to be a cult brand world over under the name FCUK which they claim is the acronym for French Connection United Kingdom. The company has recently announced the 'fcuk' label is to be phased out.
Their communication is a ...
Misspelt words - whoever said one has to know his spellings
Their advertising oozes with controversial, rebellious, and blatantly kinky attitude. Be it enormous billboards or their store display the brand has tantalized and infuriated people with words. It raised the bar for young advertising professional.