PETA (People for the Ethical Treatment of Animals) has joined the bandwagon of celebrity advertising in India and they are botching up big time. PETA has signed up Shilpa and Rakhi for its campaign against the use of animals in circuses. Great cause but the only problem was the ad looked more for these sex sirens than for poor, captive, caged animals. On the whole a brainless pointless, terribly executed ad. Although it could passed off as the cover for Debonaire or Man's World.
One could expect Ms Shetty or Ms Sawant to pull a gimmick like that, what surprised me was Anoushka Shankar.
What can I say, daddy Ravi Shankar is not going to be thrilled.